Who Am I and Why Should You Choose Me?

I’m not a 20-year-old influencer with a shiny Instagram feed—I’m a coach who has walked the walk for a lifetime. With decades of experience under my belt, I’ve helped people from all walks of life, whether they were world champions or individuals battling metabolic disorders. What sets me apart? It's my deep understanding that one-size-fits-all solutions don’t work.

The reason many people struggle to get in shape or reach their fitness goals is that they try to fit their life into a rigid diet and training schedule. But that approach is backwards. I believe in tailoring your fitness and nutrition plan around your life—your busy schedule, your energy levels, and your unique needs. By fitting your meal plan and workouts into your daily routine, you’ll achieve the consistency that’s crucial for success.

At 18, I embarked on a journey that would shape my entire life, starting in the heart of a gym where my passion for fitness was born. By 21, I had already established myself as a nutritionist, opening my own  supplement store and even launching my own line of products. While the market wasn't quite ready then, my drive for innovation never wavered. This made me go deep into nutritional research and how to make the body adapt to your goals.

For over 30 years, I’ve been the guy who never skipped a meal, a workout, or an opportunity to help others achieve their best. My life has been a tapestry of challenges and triumphs, from competing in martial arts and extreme sports to surviving a near-fatal wingsuit accident that left me with 64 plates and screws in my body. But here's the thing: I didn’t just survive—I thrived. And now, at 50, I'm preparing for my first classic bodybuilding competition, fueled by the same passion that started it all.

Why Choose Me?

You should choose me because I’ve lived through every aspect of this journey. I know what it takes to build a life around fitness and nutrition, not just as a hobby but as a way of life. Whether you're an endurance athlete preparing for the Dakar Rally or a busy entrepreneur juggling kids and a career, I’ve been there. I understand the demands of high-stakes competitions and the intricacies of maintaining peak performance under any circumstances.

My approach isn’t just about getting you in shape—it’s about transforming your life. With over 30 years of experience in nutrition, specializing in endurance sports, diabetes management, and injury prevention, I bring a depth of knowledge and personal experience that’s hard to match. My published works, "Stronger, Leaner, Smarter for Life" and the upcoming "Fuel for Victory," are testaments to my commitment to helping others achieve lasting change.

Join Me on This Journey

Let’s be honest: transformation isn’t easy. It’s not just about following a plan; it’s about finding the right plan for you. I’ve spent decades fine-tuning my approach, combining my experience as a competitor, coach, and entrepreneur to create strategies that work in the real world. Whether you’re chasing your first marathon finish line, aiming for a bodybuilding stage, or just wanting to feel better and live healthier, I’m here to guide you every step of the way.

I’ve helped thousands of people reach their goals, and I’m confident I can help you too. In fact, I’m so sure of it that I’m offering a guarantee: if we don’t reach your goals within the timeline we set together, I’ll continue to coach you for up to six months extra, free of charge. What do you have to lose? Let’s get started on your transformation today.

Let’s turn your goals into reality. Together, we’ll not just reach your peak—we’ll redefine it.